How to Choose the Right Explainer Video

Some years back, text dominated any other content online. But these days, people are increasing slanting towards visual content, and this explains why images have become so important to business owners. In fact, research shows that visitors are likely to stay on your site longer and read content to the end if it contains colored visuals. But every image out there is protected by copyright law. So if you’re looking to utilize an image that’s not yours, you must get permission from the owner.

So what is Royalty regarding free images download?

Royalty is an amount paid to the owner of an image after its use. For example, a photography website will pay a photographer a certain amount of money if their image is used a certain number of times. The images are usually offered on a rights managed license, which stipulates where they can be used, the number of the times they can be used, the size and the time frame the image can be used.


How about royalty free images?

When it comes to royalty free images, it means that the license comes with fewer restrictions. However, note that the word’’ free’’ on the license doesn’t mean that you can use the images for free. It simply means that the users have to pay a one-off fee, and they are at liberty to use the image or collection of images for an unlimited number of times, anywhere they wish, and in an unlimited time frame. Essentially, once the user pays the one-off fee, they will not have to pay another fee again.

Today, numerous websites offer royalty free images out there, such as Pixabay, Unsplash, Dreamstime and more. Individuals and businesses can head out to these websites and choose the plan that fits their needs and budgets and use the images for both personal and commercial purposes and within an unlimited time frame.

How about copyright free images?

The internet is littered with free images to use. You don’t need to pay anything to use them, and they do not have any license associated with them, which means you can use them for both private and commercial purposes. Most of these images were made before 1923, that’s before the enactment of the U.S. copyright laws.

Are there any royalty free images vendors


With the expansion of the internet technology and the population’s obsession with colored visuals, many royalty free images vendors have mushroomed. If you conduct a Google search about royalty free images websites right now, you will come across numerous options on your search results. These royalty free websites allow you to download free images endlessly and use them anywhere you want, as long as you pay the one-time fee.

These websites also allow you to upload your images and showcase them to the world. You can make a decent income by uploading your high-resolution images on these websites. You can also get photography gigs if a customer likes your work. The most popular royalty free images vendors include Getty Images, Shutterstock, iStock, Think Stock, and Stock Unlimited.

Some of these websites, such as Shutterstock, Shopify Burst and iStock have a section for premium images. You can buy here if you want to take your blog or website to the next level. Large businesses and organizations prefer these kinds of images because they cannot afford them.

G. Culture

Obviously, your target group has cultures, when choosing the marketing video company it’s advisable to choose one that values and knows the cultures of your audience. Videos that are related to your target group culture becomes more interesting and captivating regarding language and philosophies that appear in the scenes of the video productions. You can know whether the company is culture fit when you have a look at their portfolio, blogs, talking to them and checking some of their previous projects.


With this post, you have an idea what royalty free images are and how the license works. To ensure you’re choosing the right images, know your business needs. If you’re just starting a business website, royalty free images would be a good starting point.