With so many different websites out there, it can be very easy to see why people find a lot of sites boring and uninspiring. Apart from adding a lot of life and interest to a website, images have a great way of boosting the conversions that your site gets, which is definitely a great bonus that you can get from something as simple as adding photos. In this article, we are going to give you three tips on how you can use photography to build websites and get those increased conversion rates, so keep on reading.
It’s all about emotions
It is a known and well-researched fact that a lot of people buy products because of emotional reasons, and what better way to get those conversions through photographs than tapping into those emotions. It is your job to find just the right images that will make the customer feel right and want to make the purchase on your website. However, you need to do this in a way that is subtle, so make sure to choose images that will make the visitors feel happy and good, and you will have a much easier time convincing them to shop.
Include a human touch
When using photographs to build websites, one thing that you shouldn’t forget about is to include a human touch to them, because otherwise, the whole thing may feel very fake. Instead of just photographing the products, include people in the images. Show the people in the pictures using your products and, again, tap into the emotions. Making a small change like this is something that will give you amazing results so it is definitely worth the try.
Show your happy customers
Shopping online is risky enough at is it, which is why people always need some kind of validation from a third party. A great way to give them this validation is to use picture and show previous customers using the products and explaining how they feel about them in a short paragraph next to the photo. This kind of third opinion that the potential customers will get is a great way for them to feel like their purchase is a safe thing to do, which will help with your conversion rates.
There are many ways in which you can use photography to build websites, but the main point is that no matter how you use them you will definitely get some great results. Make sure to try these tips out and we guarantee that you will be able to see a change in your conversions in no time.